Project Automic.com redesign and rebuild
Objective Lead generation with a customer focused approach and personalisation based on user behaviour.
Working with the Automic marketing and content teams, we were tasked to rebuild their website so that it supported their marketing strategy, generate new sales leads and respond to increase mobile visits. The process included working with web designers, UX designers and developers to produce new page designs. A knowledge of the Drupal CMS meant that informed design and production decisions could be made based on client expectations and budget.
Project BT Wholesale Marketing Hub
Objective Provide a platform for BT Wholesale customers to find and explore a range of content suitable for them to resell BT Wholesale products.
The previous BT Wholesale Hub contained a range of marketing materials, but the format of the site meant that users found it difficult to find and use content, especially on mobile devices. The redesign allowed users to find the content they needed, see recommended new content and keep up to date with BT Wholesale marketing activities.
Made by Chameleon
Project Chameleon rebrand and redesign
Objectives To reflect Chameleon's transformational rebrand through a responsive website
Chameleon PR was changing, and their website had to reflect their new brand and company objectives in order to drive the right business. Working with the CEO I rebranded the company and redesigned their website, providing copy and content suggestions to optimise for the web, and ensuring that their story was appropriately visualised in digital form.
Project Sony FIFA World Cup Competition
Objective To increase the number of professional broadcaster subscriptions to the Sony Broadcast and Live Production Professional mailing list and Twitter followers
The premise of the competition was to only be able to enter the competition if you were a Live Production Professional. Entries into the competition would increase based on additional interactions. Sending a tweet would increase chances of winning. Creating your dream team of live production professionals using their Twitter handles increased chances further, and spread the word about the competition, increasing entries and subscriptions.