Art Direction

From concept, to storyboard, to script, to filming, animating and editing, the process of producing a video requires refinement from start to finish, with a keen eye for detail and an understanding of the logistics involved.

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Nokia Asha global advert

A high end project for a television ad for the Nokia Asha. The animator was a specialist in milk, and simulated paint rushing through the clear case using RealFlow. I came up with the concept, produced and refined the storyboard, managed the project and assisted in the editing process.

Special thanks: Ted Thorpe

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Nokia Lumia software update

Taking place within a studio but feeling transparent by including behind the scenes style footage, the new features of the Lumia software are shown in context and in the moment using the camera crew and studio space as the canvas. This real world environment allows users to see how the camera can be used anywhere by any Nokia Lumia user without needing highly creative subjects or skills.

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Nokia Asha software update

An in-studio software update video for the Nokia Asha Software Update, presented by Kateryna Fan, demonstrating the new features available.

I refined the concept, designed the storyboard, managed the project and video team and assisted in the editing process.

 

Sony Professional - Education video

A video that reinforced Sony Professional Solutions as a trusted partner for the higher education market. The video demonstrates how to future proof systems to help meet the demand for collaborative learning environments for digital students spanning multiple locations. I came up with the concept, storyboard and script, designed the graphics, directed the animation and assisted in the editing process.

BT Wholesale SIP Trunking video

There are times when the budget for videos aren't as high as we'd like, and so it's important to create a video within the client's budget that still delivers the right message. With a short turnaround time and simple graphics, the above video served a specific purpose on the client's website. I came up with the concept, storyboard and script, designed the graphics, and edited the video, including creating the animation.

 

 
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Branding

A brand's identity spans further than business cards and letter heads. It's important that your brand is not only distinguishable from competitors, but that it's easily recognised, and even easy for your organisation to use and replicate.